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Searches for ‘work from home’ in 2020 jumped 140% in India


New Delhi: With remote working becoming a norm during the initial phase of the Covid-19 pandemic, there has been a 140% growth in “work-from-home” searches across India in 2020 compared to 2019, new data from a Google report showed Thursday.

With health becoming a major concern, Indians have embraced a new willingness to try new things online with research of ‘online doctor visits’ increasing 300% in the past year, conducted by Manipur, Bihar and Karnataka, declared Google’s annual “Year of Search”. »Report for the past year.

The combination of the uncertainty of 2020 and the accelerated digital adoption during the year has seen Indians leverage their time spent online for the determined pursuit of progress.

The report’s research data, titled “India’s Determined Progress,” also confirms the geographic expansion of new digital users in Tier 2/3/4 sites and rural India.

This has led to an increase in the importance of 3Vs – voice, video and the vernacular – a trend that first established in 2017, for a greater variety of uses, supported by a preference for the mother tongue. .

One of the obvious changes in user behavior is demonstrated by an unprecedented increase in requests to “learn”, up more than 30% year over year, according to the report.

Learn anything, anywhere

This, “Learn anything, anywhere,” is one of three major changes in user behavior that have emerged based on search trends spanning search and YouTube in 2020, Google said.

Learning research went beyond academics and focused on learning for career advancement, skills enhancement, entrepreneurship, and extra income, with four in five people coming to YouTube to learn something. again, Google said.

“It has also been a catalyst for massive changes, both in online consumer behaviors and in the way businesses have gone digital,” said Sanjay Gupta, Country Manager and Vice President of Google India, in a statement.

“The momentum is now set to extend and deepen this transformation, and to rethink our business models, approach, solutions, marketing and distribution to keep pace with the rapidly growing digital users in India. “

The second major theme “Local First” highlights the increase in demand and consumption of local language content and local information.

Google Translate

As a result, the year saw Google Translate used more than 17 billion times to translate web pages into Indian languages, according to the report.

In addition, over 90% of YouTube users prefer to watch content in Indian languages.

The year was also marked by a sharp increase in the demand for “local information” in order to keep abreast of developments in the immediate environment of users.


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